What is Online or Internet Marketing
Internet marketing is the process of reaching prospective customers through the internet. With so many small and medium sized businesses nationwide, demand for quality online marketing services has never been higher.
Research and Traditional marketing tactics reach out to customers that are not actively pursuing a company’s product or service. Online Marketing, on the other hand, targets active prospective customers. By simply making sure your business shows up where customers are looking for them online, your marketing efforts will be much more effective.
In with the new…out with the old
The world of marketing has changed drastically in this past decade. The traditional marketing channels are no longer mainstream. Today, there are new mediums and channels available to businesses that were unheard of just a few years ago. Businesses are moving away from the traditional channels of marketing to digital marketing.
Online Marketing Is Less Expensive and more effective than Traditional Marketing
Online Marketing Process
The Intell Model integrates five dynamic "channels" to dramatically impact leads, conversions and sales. Our multi-channel process is outlined below:
*Note - This process assumes an existing website. If you don't, creating the website would be the first step*
1- Website Analytics Program
Installing a tracking method allows us to get clear "before and after" snapshots of your business and its activities.
2-Develop an email marketing strategy
A comprehensive email marketing strategy enables us to reach out to prospective customers. Email tracking allows us to separate out leads from those not interested.
We now have tracking in place to measure your success, an email marketing plan in place to convert leads you generate. It's now time to ensure your website is primed for traffic.
4-Search Engine Marketing
With Search Engine Marketing, we focus on the following tactics
5- Search Engine Optimization
SEO is the active process of optimizing a web site by improving internal and external aspects in order to increase traffic the site receives from the search engines. We monitor accurate statistics on traffic and analyze keywords that deliver traffic that actually converts into customers.
6- Rinse & Repeat!!!
It's a continuous process that ensures you never drop the ball and focus too much (or too little) time on one tactic. We use a combination of tools and processes to increase your site’s search ability. We continuously monitor your analytics program and closely track all traffic sources and conversions to keep improving results.