 Our Philosophy
What is Intelligent Marketing
Research + Marketing = Intelligent Marketing
The typical online marketing model is comprised of acquiring, converting and retaining customers. Intell Marketing has added a dimension that precedes the online marketing phase – THE RESEARCH PHASE. Our Intelligent Marketing Model starts with the internet research phase to enable our clients to learn about their business and competitive environment and then develop online marketing strategies based on this knowledge. It is imperative that businesses understand their market and competitive landscape to position themselves in the marketplace INTELLIGENTLY rather than blindly.
Intelligent Marketing Process
Outlined below, are the steps involved in our "Intelligent Marketing" process:
- Research – Intell Marketing uses state of the art technology and tools to understand your business, the market and its competitive landscape. Based on the analysis results, we create effective positioning and messaging to competitively differentiate your products/ services and highlight your core competencies.
- Acquire - Utilizing today's proven online tactics like Search Engine Optimization, Paid Placement Advertising, and Email Marketing, we develop strategic and measurable marketing campaigns designed to achieve your customer acquisition goals.
- Convert – Intell Marketing utilizes a host of online marketing strategies to incent the acquired customers to convert. Tactics such as social media marketing, blogging, and reputation management are developed to engage and convert the acquired customers. Multivariant testing is one of our core strategies that quickly and effectively converts customers.
- Retain Customers - Intell Marketing accurately measures the results of the implemented marketing campaigns and strategies. We deliver effectiveness and ROI results through proprietary tracking and measurement tools and make ongoing recommendations for improvement. Using tactics like Newsletters and Customer Loyalty programs, we keep your converted customers coming back. We’re determined to keep your clients satisfied and loyal.
Interested in a Free Consultation?
Contact Intell Marketing today by completing our Online Request for Proposal, or call us at 248-893-7693.
|
